Vegan fashion weeks can now be found in L.A and London, with many more Cities planning full-focus vegan fashion events. It seems that full transition to the mainstream has been compounded.
Driven by shifts in perception and changing consumer habits, events like these demonstrate how cruelty-free can be seen as avant-garde or even luxury in their brand identity. Bands such as Wilby are being invited to show at catwalks at least two to three times a year.
There are still challenges with sustainability and the waste that is created from all kinds of fashion, a large issue and potentially larger. Many companies are recognizing this and are launching innovatie upcycling schemes such as Adidas.